by Dan Shier | Jul 4, 2017 | Uncategorized
Understanding what your audience wants is essential to successfully marketing your auto-dealership. However, until very recently, auto-dealerships had little more than gut feelings to guide them when deciding how to market the cars, vans, and trucks on their lot. But,... by Dan Shier | Jun 20, 2017 | Uncategorized
According to research on consumers’ buying patterns, the mean time spent researching a new vehicle is 12 weeks. Most of that research takes place online. Potential customers first develop a shopping list of brands and models, draw up their shortlist, consider their...