July 2, 2024

Harvard Media Introduces SportsCage

Your New Favourite Source for Sports and Everything Roughriders!

SportsCage Logo
SportsCage.com

Imagine having unparalleled access to your favorite team, the Saskatchewan Roughriders, and much more, with in-depth coverage, exclusive insights, and way more thrilling content than ever before—that’s exactly what SportsCage is here to offer!

Harvard Media is proud to announce SportsCage, our exciting new rebranding initiative aimed at transforming how you experience sports in Saskatchewan and what will propel us back to the forefront of sports media in the region! In April, we launched a series of innovative ventures that are designed to revolutionize how sports enthusiasts interact with their favorite teams and events—here's a closer look at what’s new:

SportsCage.com: The Ultimate Sports Hub

We’re thrilled to introduce SportsCage.com, an immersive online platform set to become the go-to destination for all things sports. Explore comprehensive analyses, real-time updates, and exclusive interviews, all housed under one digital roof. SportsCage.com promises an unrivaled experience for die-hard sports fans seeking in-depth coverage and insider insights.

Elevating the Airwaves with a New Radio Show

Our lineup has received a significant boost with the launch of our cutting-edge SportsCage, which features our riveting new radio show that’s dedicated to delivering the latest in sports news, expert opinions, and engaging discussions. Tune in on weekdays to 620 CKRM at 3pm-6pm to catch the pulse of the sports world as our seasoned hosts provide the unparalleled commentary and analysis that you’ve been dying to hear!

Hosts of the new SportsCage Radio Show
Hosts of the new SportsCage Radio Show

A Studio for Unmatched Broadcasting

Roughriders fans have been asking for better coverage for years, and we’ve answered the call! In our commitment to top-tier broadcasting, we have invested in a brand-new, state-of-the-art studio equipped with the latest technology, ensuring you get the most immersive and engaging experience possible. This upgrade ensures that our audience enjoys a seamless audio-visual experience across all platforms, setting new standards for sports media engagement—you’ll always be plugged into the latest Riders and sports news, games, and behind-the-scenes action. Whether you’re tuning in from home or on the go, our enhanced technological capabilities allow you to “bleed green” from wherever you are!

A Focus on Video and Innovation

With the rebranding and expansion of SportsCage, we’re embracing our transformation into an omni-channel media powerhouse to give Riders fans exactly what they want: more immersive and engaging content. By diving deeper into video to showcase our premier shows and talent, we’re providing fans with unprecedented access to their favorite team. Despite Facebook's news exclusion, we’ll leverage our new video channels to draw audiences directly to our platforms for local news, ensuring fans never miss out. Allocating 25-30% of our tech budget this fiscal year to fuel these video and platform enhancements demonstrates our commitment to meeting fans’ desires for high-quality, accessible content. This move towards our omni-channel vision ensures Riders fans receive a richer, more connected experience with their team.

Bringing the Game to Your Screens

Riders fans crave real-time access to every thrilling moment of the game, and our new live video streaming service delivers just that. Now, you can experience the adrenaline of the game wherever you are, with high-quality streaming on your preferred devices. This enhancement gives Riders fans the ultimate convenience and immersion, ensuring you never miss a second of the action and stay connected with your team like never before.

Live streaming of a Roughrider game
Live streaming of a Roughrider game

Introducing the New Roughriders Broadcast Team

A highlight of our rebranding is the introduction of our new and dynamic Saskatchewan Roughriders broadcast team, comprising a blend of seasoned veterans and emerging talents. This elevates the broadcast experience, providing fans with comprehensive and engaging coverage:

  • Dave Thomas and Luc Mullinder: Their riveting play-by-play commentary captures every thrilling second during Riders' games, giving fans a front-row seat to the action and making them feel like they are part of the game.
  • Justin Dunk and Wes Cates: These two offer in-depth pre-halftime and post-game insights, analysis, and exclusive interviews with players and coaches. they add a new dimension to the fan experience by delivering expert perspectives and behind-the-scenes stories.
  • Barney Shynkaruk: As the charismatic host of SportsCage, Barney infuses each broadcast with energy and expertise, creating an engaging and lively atmosphere that keeps fans entertained and informed.

Our team of contributors, including Sharky, Kris Mazurak, Kelly Taylor, Glen Suitor, Don Hewitt, Jeff Fairholm, Darian Durant, Ryan McNally, Sean Kleisinger, Benny Walchuck, and Brendan McQuire, ensures a wide range of perspectives and comprehensive coverage. This diverse team brings unique viewpoints and expert analysis, enriching the overall broadcast and catering to the varied interests of sports enthusiasts across Saskatchewan.

For Riders fans, this enhancement means more in-depth analysis, expert commentary, and engaging content, creating a more immersive and enjoyable experience. They get to hear from a variety of voices, each bringing their own views and stories, making every broadcast richer and more informative. This rebranding not only strengthens the connection between the team and its fans but also ensures that every game is covered from all angles, providing fans with the ultimate sports broadcast experience.

Roughriders Broadcast Team
Roughriders Broadcast Team

A Commitment to Sports Excellence

At Harvard Media, our mission is to deliver unmatched sports content that entertains, informs, and inspires. With a renewed focus on local sports and an array of enhanced digital offerings, we are poised to reclaim our position as the premier destination for Saskatchewan sports lovers.

Join us on this exciting journey as we bring you closer to the heart of the game. Stay tuned for an exhilarating lineup of radio, insights, and events as we redefine sports broadcasting in Saskatchewan and beyond! Visit SportsCage.com today to experience the future of Roughrider sports media!

Roughriders Football & SportsCage
Roughriders Football & SportsCage
George Leith
Managing Partner/EVP/CRO

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