How Saskatchewan Businesses Can Reach Local Customers and Build Community Presence

Saskatchewan is built on strong communities—and those communities are powered by the people and businesses who show up for each other every day.

For generations, local businesses and the people they serve have shared a close, everyday connection built on familiarity, trust, and mutual support. They’re the sponsors behind kids’ hockey teams, the supporters of local fundraisers, and the familiar presence we turn to in our day-to-day lives.

But that connection is under pressure.

As traditional news outlets scale back or disappear entirely, the once-reliable link between businesses and their communities is starting to fray. Local media used to serve as that bridge—but in many towns across the province, that bridge is gone.

Now, even the most community-focused businesses face a new challenge: staying visible, relevant, and truly connected to the people right outside their door.

SaskToday is a Conduit for Community Connection

The need for local connection hasn’t faded. It’s deepened. People still care about what’s happening in their own backyard. They want to support local, stay informed, and feel rooted in where they live. 

What’s changed is how and where they find that connection.

That’s where SaskToday comes in.

With a network of local journalists in 13 Saskatchewan communities, we’re keeping local news alive and helping businesses reconnect with the audiences who matter most.

How SaskToday Connects Saskatchewan Communities to News That Matters

In a time when national headlines dominate news feeds, it’s the local stories that still hit home. 

Who’s opening a new business? What’s changing at the town council?  When is the next community event happening? 

These are the details that shape daily life and they’re exactly what SaskToday is built to deliver.

Unlike national outlets or repurposed content feeds, SaskToday isn’t surface-level or syndicated. With hyperlocal coverage that includes everything from obituaries and job postings to classifieds, events, community milestones, and local features, it’s providing communities with news that people don’t scroll past but actively seek it out.

And the numbers back it up.

• Each month, SaskToday reaches 255,000 active users and sees over 870,000 page views. 
• Our daily newsletter goes out to more than 26,000 subscribers with an open rate above 40%. 

That’s not just a strong performance. It’s a clear sign of trust, consistency, and real community engagement.

For local businesses, that’s an opportunity you can’t find just anywhere.

Advertising with SaskToday means more than just increased visibility with a highly engaged, highly local audience. It means showing up in a space your customers already value, alongside the stories that shape their daily lives. It’s an opportunity to align your brand with a platform people return to again and again.

It means forming a connection with the local community.

Be a Community Leader in Saskatchewan with SaskToday

If your goal as a local business owner is to do more than advertise—if you want to build real presence and trust in your community—then our Community Leaders Program is built for you.

To truly connect with a Saskatchewan audience, it takes more than flashy ads. It takes consistency, credibility, and showing up in the spaces where people are already engaged.

That’s where the Community Leaders Program makes a difference.

This program creates meaningful partnerships between community members and local businesses that care about reinvesting in Saskatchewan. It’s a shared commitment to growing your brand and to expanding the reach of local journalism.

Your participation helps us tell more of the stories that often go uncovered: local sports, rural issues, arts and culture, human-interest stories. It enables us to hire more Saskatchewan-based journalists, increase coverage in underserved areas, and ensure SaskToday remains a trusted source across the province.

It’s a partnership with purpose—one that strengthens your connection to the community while helping keep local news alive.

More Opportunities to Forge Community Connections

The Community Leaders Program is just one way to make an impact. 

We offer a range of flexible advertising options—and we’ll work with you to find the approach that fits your business, your goals, and your community best.

Daily Newsletter Ads

Put your business in front of 26,000+ subscribers with a 40%+ open rate. Your ad appears alongside top headlines in one of Saskatchewan’s most engaged local newsletters.

Premium Business Profiles

Get a verified listing in SaskToday’s business directory—complete with photos, videos, contact info, and lead capture tools. Plus, post unlimited free classifieds and job listings.

Spotlight Articles

Share your story through four professionally written articles each year. Published on SaskToday’s homepage, they highlight your business, values, people, and impact.

Page Takeovers

Own the homepage or a key news section with premium placement that puts your brand front and centre.

Big Box Display Ads

Reach a guaranteed 25,000+ impressions, with built-in retargeting to stay top-of-mind with readers who’ve already engaged with your business.

Whether you’re launching a new service, running a seasonal campaign, or growing your long-term brand, SaskToday connects you with the right people, in the right places.

SaskToday Offers Saskatchewan Businesses Local Partnership

At SaskToday, we work with businesses that understand the value of community—because that’s who our readers are. They care about where they live, who they support, and which businesses are showing up in meaningful ways.

Whether you’re a family-run storefront, a regional service provider, or a larger local brand, we offer advertising solutions that are built to fit your needs. From seasonal promotions to long-term campaigns, we’ll help you connect with the people you want to reach right when it counts.

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Our advertising approach is rooted in trust. 

When your brand appears on SaskToday, it’s surrounded by credible local journalism and the stories people rely on every day. That connection adds weight to your message and reflects your commitment to being part of the community.

This is how you build presence, recognition, and long-term relationships with your audience. Not just as a business, but as a neighbour, a supporter, and a familiar name in the places that matter most.

Start Connecting With Your Community

When you align your business with SaskToday, you’re choosing to be seen in the same space people trust for local truth, not trends. 

You're building brand awareness and you're strengthening your position as a leader in the community.

And in a province like ours, community is everything. 

If you want your business to grow in the community, you need to show up for the community. 

• Be part of something that puts Saskatchewan first. 
• Be recognized for more than what you sell. 
• Be a local business that leads.

Your community is ready. Your audience is listening. Now’s the time. Get started with the SaskToday Community Leaders Program today.