Harvard Media
Radio & Digital Advertising

Most people, when they hear an ad on the radio that makes them want to take action, will reach for their phone or laptop to make a search. They’re not going to search for your website though, they’re probably going to search for your business name, so the search results will have to show you at the top of their search results – How? The power of simple SEO.

Radio Advertising is Alive and Well

Radio is still a fundamental part of people’s daily lives. Local radio stations offer something that streaming and satellite radio don’t: personalization. You hear local businesses on the radio advertising their services. Your neighbour, your old classmate, and your family members working hard to support their families with a business you can support right here in your hometown.

AM/FM radio has a 76% market share across all ad-supported audio and a weekly reach of 84% of adults. Reaching people on their way to or from work and school or at the office during the day impacts the listener’s actions when they’re ready to take action. 

Radio & Digital In Perfect Harmony

When a radio ad perfectly complements an ad you see from the same business later on, it completes a message for the consumer about your business. If you’re promoting one thing online but another on the radio and another in your store, it can get confusing and the consumer won’t be able to find the information they’re looking for, depending on their initial source. When your radio ads, digital ads, and billboards are all offering a cohesive message, it’s much easier to take action for everyone. 

Consistent messaging is important to keep your consumers engaged with your products, services, and your business as a whole. If it’s too overwhelming or too much going on, they’ll get confused and probably move on to something else.


To The Internet and Beyond!

When a consumer hears your ad on the radio and it resonates with them, they will likely search for you online. If you complicate your ad too much with phone numbers or addresses or a long and complex URL, it’s just not going to happen. People need simplicity.

Consumers searching online are immediately bombarded with a bazillion results all offering them what the search engine (usually Google) thinks they need. The best way for you to reach the top of your search results is to ensure your brand is well defined online. Here are three easy things you can do right away to ensure your business is showing up online.


    1. Ensure you have a Google Business Profile (also known as Google My Business) showing up in search results with your correct business name, hours of operation, address, phone number, and website. This will help establish your dominance and prevent others from taking over your branded search results.

    2. Your website needs to be functional and regularly updated (don’t leave it alone for 3 years) with refreshed content and information to help your consumer. You want to be known as the expert in your industry and your website will help do that.

    3. Social Media is a powerful tool. Make sure you have a Facebook and Instagram page at the very least. Other social platforms that may benefit your business are LinkedIn, Twitter, Pinterest, TikTok, and YouTube. Some of these have very specific users so chat with our team to determine what’s best for your business. 

These things are easy enough to do if you have someone with a little digital knowledge. If you don’t, that’s okay! We’re here to help!

Let’s talk Strategy.