As we continue to see a steady rise in the number of influencers online, it’s apparent that a new influencer to consumer power dynamic has arrived – and it’s here to stay. Let’s explore the Power of Micro-Influencers. Social Media Matters For several years...
We’re taking a look back at 2021 – it’s been a ride! Harvard Media Merges With Harvard Broadcasting Easily the biggest part of 2021 for us was our merge with the amazing team at Harvard Broadcasting. Our digital and radio experts combined into one...
Introduction Having a strong and present brand voice will help your business effectively communicate with your customers and convey who you are and what you’re all about. Identifying and strengthening yours isn’t rocket science. When executed correctly, you’ll garner...
Introduction So, you’ve heard of SEO and you know it’s a game-changer in the world of Google…but you’re not exactly sure why. That’s okay! We’re here to help connect the dots and explain the benefits of e-commerce SEO so your store can be easily found by all of...
There are a variety of awesome ways for you to advertise your business, but why are we your best bet? Let’s check it out. Our Team Works For You When you advertise with Harvard Media, we can advertise anywhere. We mean it. ANYWHERE. TV, billboards, radio,...
Instagram is ditching its “swipe-up” feature and replacing it with a new sticker. Swipe Up 👆 Instagram is replacing its “swipe-up” feature on stories for a link sticker. The “swipe-up” feature has allowed high-profile creators and businesses to direct viewers to the...
Interpret, innovate and inspire with radio advertising. Radio advertising is not a new way of advertising, but it is still on the rise and one of the best ways to advertise your business. This form of advertising can help grow your business to the next level through...
Orange Shirt Day Orange shirt day is held annually on September 30th in remembrance of residential school victims; mourning those who never made it home, honouring the healing of survivors and their families, and raising awareness about the residential school system...
The head of Instagram says the app will no longer be a square photo sharing app. According to Adam Mosseri, the head of Instagram, the app will no longer be focused on photo sharing but rather video content. In a video Mosseri shared on his Instagram account, he made...
Discover the most important digital advertising mediums, all at your fingertips. The Digital World Delving into the world of digital advertising can be exciting, enthralling and yes sometimes even overwhelming. Understanding the various types of digital advertising...
