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We take a look at various marketing platforms and how to best optimize your strategy. Podcasts, social media channels, blogs. Check, check and check! 

Every Platform Has A Benefit

In marketing, there are so many moving parts to provide your businesses with success. It can be a lot to understand the lingo and benefits marketing can provide. We have put together a list of resources to help take in the important information from other experts other than just ourselves. We made sure to include all different types of resources, from podcasts to social media channels to blogs, we have you covered!


Podcasts are a great tool and resource to get information during any part of your day. Whether you’re driving or even working from home, the following podcasts can help you dive into the basics of how different forms of marketing work.

Skill Up by HubSpot available on Apple, Spotify, Google, and PlayerFM

Skill Up Podcast dives into tips for getting started in business and breaks down marketing tools, resources, and lingo. HubSpot discusses areas like YouTube, SEO, social media, A/B testing, and more!

Online Marketing Made Easy by Amy Porterfield available on Apple, Spotify, and Google

Online Marketing Made Easy Podcast is hosted by Amy Porterfield. She has over a decade of experience in the marketing industry. This podcast breaks down areas of marketing including social media, digital strategies, content, and more. This podcast also highlights the courses and webinars that are available through Amy Porterfield!

Marketing School – Digital Marketing and Online Marketing Tips by Eric Siu & Neil Patel available on Apple, Spotify, Google, Stitcher, and SoundCloud

The Marketing School Podcast provides digital marketing lessons from Eric Siu and Neil Patel who have been working in the industry for years. They provide actionable lessons on subjects such as SEO, strategies, tactics, social media and so much more!  

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner available on Apple, Google, and Spotify

Social Media Marketing Podcast has been publishing weekly since 2012 to help understand the ever-changing world of marketing. Micheal Stelzner breaks down social media platform changes, features, and helps bring a cohesive message about the ever-changing social world.

Digital Marketing Podcast by Ciaran Rogers & Daniel Rowles available on Apple, Spotify, Google, Stitcher, TuneIn, and SoundCloud 

The Digital Marketing Podcast has listeners from over 180 countries worldwide! Ciaran Rogers & Daniel Rowles bring in global experts to provide the latest marketing news, tools, and strategies. They cover topics such as CRM, email marketing, campaigns, SEO, and more. 

YouTube Videos

We have provided only a few of the hundreds of marketing tools, tips, and breakdowns available on YouTube. These videos discuss topics that are a little complex to help make you an expert in these areas. Don’t worry, none of these videos are longer than 12 minutes in case you need to learn fast! 

  1. Introduction To Marketing | Marketing 101
  2. B2B Website Examples that Impress 
  3. How to Master the YouTube Community Tab (like Netflix) 
  4. Tips for Creating Great Instagram Ads in 2021 
  5. Ultimate Blogging Tips for Digital Marketers (2021) 
  6. What is Bounce Rate? How to fix it? 
  7. Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce 
  8. How to Optimize Social Media Profiles 
  9. What is SEO and How Does it Work? (2021) 


The following are blogs that post on a consistent basis to provide insight into different areas of marketing. Whether it is updates on changing platform features or understanding different areas of marketing, they have you covered! We couldn’t pick just one topic from each blog, we shared the entire thing so you could choose what you wanted to learn about. Of course, we included our blog 😉 for local, relevant content.

Instagram Accounts

The Instagram accounts we have selected provide marketing and industry tips in a simple post whether that be a photo, statistic, or video! The content is easily digestible and keeps you up to date on what’s happening. Check out these profiles and give them a follow to stay up to date on new marketing trends and updates.

Twitter Accounts

If Instagram isn’t your type of platform, the following are a few Twitter accounts to check out that talk about all things marketing. From company examples to marketing changes, and trends they cover it all! 

LinkedIn Accounts

LinkedIn is a great place to get content from global professionals in all industries. Below we have attached a few groups that you can join to get the most out of marketing tips from experts everywhere! 

Reach Out

If the content on the resources above did not hit the spot or you’re still confused, we are here to help! Marketing can be overwhelming to understand with all of the moving parts, but we are happy to help explain all the work that goes into making your efforts successful. Here at Harvard Media, we have an amazing team that has expertise in all different areas of marketing, so we have you covered. Feel free to contact us and we can help assist with your digital marketing needs! 

Let’s get Social.