by Melonie Gryschuk | Jan 12, 2022 | Influencer Marketing, Strategy
As we continue to see a steady rise in the number of influencers online, it’s apparent that a new influencer to consumer power dynamic has arrived – and it’s here to stay. Let’s explore the Power of Micro-Influencers. Social Media Matters For several years...
by Baylee White | Oct 22, 2021 | Influencer Marketing, Social Media
Instagram is ditching its “swipe-up” feature and replacing it with a new sticker. Swipe Up 👆 Instagram is replacing its “swipe-up” feature on stories for a link sticker. The “swipe-up” feature has allowed high-profile creators and businesses to direct viewers to the...
by Melonie Gryschuk | Jan 27, 2020 | Digital Advertising, Influencer Marketing, Social Media
Influencer marketing became increasingly popular particularly in 2012 when the (like)ness of social media giant Instagram took the app from a platform where you post your meals and weekend past times with friends to an influential place of no return. What Is...
