This is the future
It’s evident that digital marketing is the way of the future, in fact, it’s already arrived. Traditional marketing combined with innovative digital marketing strategies meets to create a powerful synergy in the marketplace. As we see a steady increase in online presence it’s only fitting that the implementation of digital marketing technology follows. It’s important for you to be able to reach consumers in the spaces that they’re spending an increased amount of time. Thus, allowing you to connect and create meaningful and lasting relationships with your target audience.
Data! Science! Statistics!
Here are some seriously mind-boggling media stats:
• Did you know, more people own a smartphone than a toothbrush! 3.7 smartphone owners vs 3.5 toothbrushes.
• Facebook has over 1.49 billion daily users and of that, 1 billion are mobile-only users.
• We spend, on average, 2 hours and 16 minutes every day on social media.
The second largest search engine is YouTube, right after Google. With 1 billion hours of video watched on the platform every day, it remains a great way to get your brand and messaging in front of an attentive audience.
It’s the starting point for millions of people on the Internet. Google processes 100 billion searches a month. That’s an average of 40,000 search queries every second. Is there any other reason needed to consider putting your Google Ads on relevant search results pages?
What about Radio?
It’s important to consider all of your marketing avenues when developing your business’ marketing plan. A good campaign incorporates a healthy mix of both digital and traditional spend.
Harvard Broadcasting can help you achieve your goals using strategic marketing approaches that can complement your digital marketing efforts.