Harvard Media Logo

Campaign Highlights 2020


Impressions: Number of times ads are shown. Clicks: Number of times ads are clicked.

CTR: Clickthrough rate. The ratio of impressions to clicks;  number of clicks divided by impressions.

CPC: Cost per click. The average amount paid for the ad divided by total clicks.

Digital Advertising

Casino, Restaurant and Event Centre

Numerous campaigns on Facebook and Instagram resulting in a combined average of 693,404 impressions and 16,810 clicks, monthly.

3.57% CTR – 283% higher

than industry CTR benchmark for Facebook

$0.13 CPC – 1300% lower

than industry CPC benchmark for Facebook

Digital Advertising

Radio Station

Generated 1,744 unique clicks in a 10-day campaign

5.69% CTR – 511% higher

than industry CTR benchmark for Facebook

$0.06 CPC – 3000% lower

than industry CPC benchmark for Facebook

Radio Station

Generated 60% of all unique traffic for a 30-day campaign

5.79% CTR – 522% higher

than industry CTR benchmark for Facebook

$0.06 CPC – 3000% lower

than industry CPC benchmark for Facebook

Digital Advertising

Tattoo Chain

412,259 impressions & 1,307 clicks on the Google Display network and increased lead generation

6.62% CTR – 39% higher

than industry CTR benchmark for Facebook

$0.19 CPC – 130% lower

than industry CPC benchmark for Facebook

Digital Advertising

Retail

Nearly 30,000 entrants for a month-long contest with daily giveaways on Facebook/Instagram

3.4%

Increase in Facebook Followers

6.1%

Increase in Instagram Followers

Digital Advertising

Mobile Communications Company

CTR of 4.85% with 10,000 impressions and 570 clicks on Google Search

4.85% CTR – 39% higher

than industry CTR benchmark for Facebook

$1.30 CPC – 130% lower

than industry CPC benchmark for Facebook

Digital Advertising

Small Town Auto Dealer

1.27 Million 

facebook ad impressions

11,409 clicks

over 10 months

On par with industry CTR/impression benchmarks at 75% fewer investment dollars than their previous agency.

Digital Advertising

Construction Retail

276,809 impressions

 

962 clicks on the Google Display Network 

$0.28 CPC – 192% lower than industry CPC benchmark for Google Display

Digital Advertising

Small Industrial Building Supply Company

103,517 Facebook/Instagram impressions & 2,756 clicks

30-day campaign in Ontario

2.6% CTR – 274% higher

clicks than industry CTR benchmark for Facebook.

Digital Advertising

Nonprofit Retail

198,077 impressions & 2,356 clicks

Facebook/Instagram for 30-day campaign in Ontario

1.1% CTR – 18.2% higher

clicks than industry CTR benchmark for Facebook