Campaign Highlights 2020
Impressions: Number of times ads are shown. Clicks: Number of times ads are clicked. CTR: Clickthrough rate. The ratio of impressions to clicks; number of clicks divided by impressions. CPC: Cost per click. The average amount paid for the ad divided by total clicks.
Casino, Restaurant and Event Centre
Numerous campaigns on Facebook and Instagram resulting in a combined average of 693,404 impressions and 16,810 clicks, monthly.
3.57% CTR – 283% higher
than industry CTR benchmark for Facebook
$0.13 CPC – 1300% lower
than industry CPC benchmark for Facebook
Radio Station
Generated 1,744 unique clicks in a 10-day campaign
5.69% CTR – 511% higher
than industry CTR benchmark for Facebook
$0.06 CPC – 3000% lower
than industry CPC benchmark for Facebook
Radio Station
Generated 60% of all unique traffic for a 30-day campaign
5.79% CTR – 522% higher
than industry CTR benchmark for Facebook
$0.06 CPC – 3000% lower
than industry CPC benchmark for Facebook
Tattoo Chain
412,259 impressions & 1,307 clicks on the Google Display network and increased lead generation
6.62% CTR – 39% higher
than industry CTR benchmark for Facebook
$0.19 CPC – 130% lower
than industry CPC benchmark for Facebook
Retail
Nearly 30,000 entrants for a month-long contest with daily giveaways on Facebook/Instagram
3.4%
Increase in Facebook Followers
6.1%
Increase in Instagram Followers
Mobile Communications Company
CTR of 4.85% with 10,000 impressions and 570 clicks on Google Search
4.85% CTR – 39% higher
than industry CTR benchmark for Facebook
$1.30 CPC – 130% lower
than industry CPC benchmark for Facebook
Small Town Auto Dealer
1.27 Million
facebook ad impressions
11,409 clicks
over 10 months
On par with industry CTR/impression benchmarks at 75% fewer investment dollars than their previous agency.
Construction Retail
276,809 impressions
962 clicks on the Google Display Network
$0.28 CPC – 192% lower than industry CPC benchmark for Google Display
Small Industrial Building Supply Company
103,517 Facebook/Instagram impressions & 2,756 clicks
30-day campaign in Ontario
2.6% CTR – 274% higher
clicks than industry CTR benchmark for Facebook.
Nonprofit Retail
198,077 impressions & 2,356 clicks
Facebook/Instagram for 30-day campaign in Ontario
1.1% CTR – 18.2% higher
clicks than industry CTR benchmark for Facebook
